A total of 151 Realistic Export Opportunities (REOs) from South Africa to Uganda are identified based on the North-West University’s (South Africa) TRADE Decision Support Model (DSM).

The methodology is a very useful instrument to identify market opportunities globally for one’s product and also provides a good reference for one to be able to prioritise marketing efforts based on the value and size of these opportunities.

The TRADE-DSM Navigator provides sound information that companies are able to use in developing their export marketing strategy and forms the basis and guidance for further research should this be required.

In total 151 of the products associated with import demand are identified as realistic export opportunities. The relative 'untapped' potential of the market opportunity is shown in the chart below:

A total 'untapped' potential from South Africa's perspective of approximately 0.05 (in million US dollar terms) based on the average value of the top 6 supplying countries (excluding South Africa) are associated with these specific product export opportunities.

The highest number of identified opportunities are associated with the economic sector of

Food (301-304) .

Not all sectors will be present, as not all economic sectors (some of which are based on economic activity while the REOs are based on traded products) are relevant for all products. However, various other sectors also do exhibit potential.

While the above examples are based on high level economic sectors, the information is available at a much more granular level on the HS 6-digit tariff code level. To demonstrate the following example of a product description is provided:

HS CHAPTER 84:
NUCLEAR REACTORS, BOILERS, MACHINERY AND MECHANICAL APPLIANCES; PARTS THEREOF
Sub-heading 84.27:
Fork-lift trucks; other works trucks fitted with lifting or handling equipment:
HS 6-digit product code 8427.10:
Self-propelled trucks powered by an electric motor.

Research reports containing more detailed information related to these realistic export opportunities (down to product level as illustrated with the above product description) for each country are available from TIKZN.

Please contact us if you are interested in more detail by clicking here.

For an example of a more detailed country report please click here.

Please note that a more up-to-date version for the specific country report used in this example is available from TIKZN. This report is provided for demonstration purposes only and should not be used for any decision-making.

For more in-depth research you can also contact our NWU knowledge partners at
TRADE Research Advisory.

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Ref	Date Received	Officials Details	Nature of Enquiry
Ref	Date Received	Officials Details	Nature of Enquiry