The Decision Support Model (DSM) tool is a quantitative tool that uses trade data and various filters to determine the potential export opportunity of
products into various markets.
The DSM tool is a very useful instrument to identify market opportunities globally for ones product and also provides a good reference for one to be able to prioritise marketing efforts based on the value and size of these opportunities. This tool provides sound information that companies are able to use in developing their export marketing strategy and forms the basis and guidance for further research should this be required.
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